Abstract
Knowledge management is an emerging concept yet it is a vast area where organizations are
required to adopt most effective strategies in order to gain a competitive advantage. The aim
of this study is to examine whether the multinational corporations (MNCs) dealing in fast-moving
consumer goods (FMCG) practice the idea in its true sense and apply the concept for improving
knowledge management. The study is exploratory in nature. The research instrument for this
study is adopted from another study on knowledge management in German Industry. Due to the
absence of a sampling frame a non-probability sampling method was required to be used
therefore; purposive sampling method is used by selecting five FMCG multinational corporations.
The is analyzed descriptively by using Statistical Package for the Social Sciences (SPSS).The
analysis shows that the biggest hurdle towards knowledge management lies within the organizations
since the organizations are protective towards knowledge and fear the loss of critical information
to the competitors.
Novera Ansar, Dr. Saqib Rizavi. (2012) Knowledge Management Practices in Multinational Corporations, Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-10, Issue-2.
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