Generally, inflation refers to a reduction in purchasing power per unit of money and is considered a consequence of negative trends in monetary activity. As a number of factors may lead to inflation i ... Read More
The long-standing bilateral conflicts between Pakistan and India and resultant massive defense spending have marred economic growth in Pakistan. But for last few years, there has been a great stress o ... Read More
The status of women in Pakistan is worsening day by day and their living standard is also decreasing abysmally. Women in Pakistan do not only suffer from domestic inequalities in terms of the distri ... Read More
The history of Muslims in the subcontinent surrounds a number of myths and fallacies about their seafaring activities. In this context, one of the commonly held assumptions is that the Muslim history ... Read More
With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consu ... Read More
For past 6 years the textile industry is leveraging tremendously by raising the bar in terms of product development, brand building, placement, style and presentation to increase accessibility to lu ... Read More
This research study explores the practice of using religious symbolism and holy iconography in marketing messages and promotional communications. To incite a desire in audience for purchase of certain ... Read More
Knowledge management is an emerging concept yet it is a vast area where organizations are required to adopt most effective strategies in order to gain a competitive advantage. The aim of this study ... Read More
There are many ways to measure the intelligence, especially when it comes to measuring through multidimensional scaling. This study examines the nonverbal abilities of the individuals using Raven Stan ... Read More
There are many ways to measure the intelligence, especially when it comes to measuring through multidimensional scaling. This study examines the nonverbal abilities of the individuals using Raven Stan ... Read More
Today unemployment is a problem faced by many countries. It aggravated further when recession hit the globe in 2008-2009. Many countries are still unable to bring unemployment level to normal levels ... Read More
This research study has analyzed the integration of economic, financial and accounting variables in the perspective of economic growth and development of Bangladesh. It is an endeavor to examine whe ... Read More
Market based implementation of monetary policy embeds a swift and complete passthrough of changes in policy rate to market interest rates. This impacts the lending and deposit rates (retail rates) of ... Read More
Only second to exports income, home remittances are the bloodline of generating foreign reserves for any country. The remittance received from the expatriate workers community is and has always been ... Read More
This paper reviews relevant Internet, business marketing and sport marketing literature to identify two key challenges and opportunities available to professional sport organizations in the new Inte ... Read More
Educational institutes are valuable assets of any nation. Education in general and higher education (HE) in particular is very important for socioeconomic growth of a country. Higher Education has d ... Read More
The aim of this study is to ascertain the causes of success or failure of two selfemployment schemes cum financing ready-made micro businesses, 'Yellow Cab' and 'NBP Karobar' by National Bank of Paki ... Read More
This study was conducted to evaluate the determinants of organizational commitment in public and private sectors organizations of Pakistan. Organizational commitment is a behavior that extends beyon ... Read More
The phrase world has now become a global village is rightly indicative of the fruitful effects and outcomes for entrepreneurs as far as their growth and profit margin are concerned. This study will ... Read More
To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an independent area where companies separate th ... Read More
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