Abstract
There is a wealth of research on Impulsive
Buying Behavior in the developed countries. However,
dearth of research on this issue in Pakistan was the
motivating factor for undertaking this research. The
purpose of this research was to (1) identify the variables
related to impulsive buying; (2) identify the relationships
of these variables; (3) ascertain their validity in Pakistan;
(4) empirically test the derived hypothesis. Based on
literature survey, the variables identified for this study
were individualism, collectivism, mood, and proximity. A
questionnaire based on the above variables was developed
and administered in one of the affluent areas of Karachi
i.e. Clifton and Defence. The sample size was 120. Four
different hypotheses were derived that were tested through
regression, F- and T-tests.
Tariq Jalees. (2008) An Empirical Study on Impulsive Buying Behavior , Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-06, Issue-2.
-
Views
648 -
Downloads
53
Article Details
Volume
Issue
Type
Language
