Abstract
Societies comprise of different economic
elements. According to the rule of nature, every
individual is endowed with qualities and privileges, which
set him/her apart from the other person. In order to
overcome the inequalities, a society trains individuals to
think as a collective whole. Understandably, if one
behaves selfishly, then cooperation between individuals
becomes impossible. Hence, certain practices of general
benevolence exist in almost every society which is
intended to provide a helping hand to the less fortunate.
This is referred to as Philanthropy - the original Greek
meaning of “love of mankind”. This word is often used
as the embracive term for voluntary action for the public
good. Philanthropy becomes an essentially contested
concept when it is seen as a struggle between mercy and
justice, between relief and development, between the
alleviation of suffering and the reform of social
institutions. Through the conducted study, we have tried
to identify and examine the trends and approaches that
exist in our society and the perception of a common man
related to this noble act, which is an integral part of our
religion and culture.
Huma Jabeen , Dr. Fouzia Naeem Khan. (2008) Philanthropy: Trends and Approaches A Case Study of Karachi , Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume-06, Issue-1.
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