This paper provides an insight of the miserable condition of the rural journalism in a
country like Pakistan. People living in the rural areas of the country are playing a
vital role in the national development but they are facing the feelings of deprivation
and isolation. The local and regional media are passing through a great crisis while
the rural journalists and correspondents are neither facilitated by the government
nor supported by their media organizations. This study is based on a survey of a
sample of 500 rural journalists working nation-wide in the nooks and corners of the
country. It was found that the national mainstream newspapers do not give proper
coverage to the issues and problems of the rural areas. The urban based mainstream
newspapers and television channels give coverage to urban issues because of the
market trend and the financial priorities. It may lead to the phenomenon of
communication imbalance and the feelings of deprivation among the rural
communities. It has been recommended that the media organizations should
eradicate the division of rural and urban and they should give a reasonable coverage
to the issues and problems of the rural communities.
