Abstract
Despite a history of 30 years of research in the field of new enterprise development process, there is no pattern in this process. We researched new enterprise development process in the hospitality industry (café’, bakeries, and restaurants) of Pakistan. Using qualitative research, based on semi-structured interviews from the entrepreneurs, we developed four typologies of the entrepreneurs. Typologies, based on the ownership structure and the level of experience the entrepreneurs have, helped us to explain variation in their behavior with respect to some of the avenues of new enterprise development process including motivation behind initiation of new business, role of leap of faith vs. market research, entrepreneurs’ sources of inspiration and the extent of strategic thinking in their operations. Our research offers few theoretical and methodological contributions in addition to few of the ways forward for the aspiring entrepreneurs and the policymakers.
