Job crafting is beneficial for employees and organizations, more specifically, in the current COVID-19 situation. Sustainable employability is another leading challenge for organizations. A little is ... Read More

The COVID-19 has adversely affected almost all countries of the world in a few months span and most of the countries are not able to manage the adverse impacts of it. There is a need for study that gi ... Read More

This study explores the relationship between capital ratio, hazard-based capital ratio, capital buffer ratio and portfolio hazard pre, pro and post-crisis time of US banks over the extended period of ... Read More

The paper aims to analyse the impact of brand equity on customers’ purchase intention in the Sargodha telecommunication market. Furthermore, it measures brand equity through different dimensions like ... Read More

Project-based government as well as private sector organizations play a pivotal role in the progress and growth of any country. In case of Pakistan, project-based organizations offer lucrative salarie ... Read More

The intention behind this paper was to identify the effects of earnings management linked to advertising expenditures, board attributes and ownership type on financial performance of firms. Fourteen f ... Read More

Mergers and acquisitions create greater level of uncertainty and insecurity thus may pose greater threat to implementation of change. In such situation, communication is a key. Therefore, this study a ... Read More

This study investigated the effects of transformational leadership on employee creativity through the mediation of organizational learning culture and perceived organizational support. It further expl ... Read More

Ambivalence or simultaneously positive and negative thoughts, emotions and intentions of an individual are an explored state in organizations. This duality reflects in inconsistent behaviors or percep ... Read More

The purpose of this study is to investigate the impact of Corporate Social Responsibility (CSR) announcements on shareholder and investors’ perceptions in Pakistan 46 press releases regarding CSR anno ... Read More

Based on social identity theory, the study focuses to investigate the many factors that influence the purchase intention of customers in purchasing a locally assembled and/or imported used car in Paki ... Read More

This article highlights the effect of social and working conditions in the context of cabin on the job dedication of flight attendants. The study tests the effect of supervisor, peers, and passenger’s ... Read More

Organisations do not own knowledge but employees do. Considering the knowledge hiding issue, the current study aimed to investigate the direct impact of workplace incivility on knowledge hiding. Moreo ... Read More

Being a dominant and noticeable construct of consumer-brand relationship from the academic point of view, consumer brand engagement is a well-known emerging construct for both the academics and practi ... Read More

The purpose of this study was to analyse the consequence of communication on employee motivation in public sector organization. The paper explores the relationship between effective communication and ... Read More

The study is focused on the effect of entrepreneurial leadership on employee innovative behaviour while using organisational change, employee commitment, and commitment towards change as a mediator. T ... Read More

The study aimed to address the key questions; how to deliver attractive and compelling brand experience and what could be the possible outcomes. Brand experience is likely to have an intervening role ... Read More

The prevailing view in the macroeconomic literature is that persistent fiscal deficits are inflationary. Pakistan’s economy has experienced an increasing inflation rate and a slowdown in GDP growth. T ... Read More

Partisan theory of distributive politics highlights the role of political incentives in the distribution of public resources. This paper is an attempt to investigate the potential manipulation in publ ... Read More


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