Abstract
This study aims to determine the construct validity of the Multi-dimensional Blue ocean strategy Scale within the telecommunication market in the Hashemite Kingdom of Jordan. The study involves a quantitative investigate approach via a questionnaire-based survey of all individuals working in the telecommunication market in the Hashemite Kingdom of Jordan which totalling about (1000) individuals. A total of (150) respondent returned questionnaires, of which (23) questionnaires were discarded due to the lack of some information. Thus, the total of (127) valid questionnaires was finally obtained. A Structural Equation Modeling was used through exploratory and Confirmatory factor analysis using Statistical Package for the Social Sciences and Amos Ver. 22 to evaluate construct validity. The study reveals that the blue ocean strategy constructs consisted multiple factors confirmed that the loadings for seventeen items were over (0.50). The study provides practical evidence for the testable scales that are both reliable and valid. This gives a new practical insight into blue ocean strategy philosophy. As to the managerial implications, blue ocean strategy dimensions cover most of the Initiatives used in the organizations which will affect the levels of excellence superiority on the long range. The study contributes to scientific assistance in business strategy domain. Furthermore, blue ocean strategy philosophy, validated through exploratory and confirmatory factor analysis, is a thorough and reliable measure considering the value of developing blue ocean strategy dimensions in the organizations, as well as the gap in business strategy literature that relevant to the development of a scale of blue ocean strategy dimensions.
Dr. WAEL MOHAMAD SUBHI IDRIS, Prof. Dr. LAITH AL-RUBAIEE, Dr. MAHD HUSSEIN MOHD ABU JOMA, MANWA AL- NABULSI. (2019) Investigating the Measurement Scale of Blue Ocean Strategy: A Structural Equation Modeling, International Review of Management and Business Research, Volume 8, Issue 1.
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