Abstract
Although, after 2003, Iraq could be one of the most economic famous centers in MENA region, especially after canceling the sanctions, exporting oil directly without any boundaries, canceling many debits and other benefits that could be the starting point for better situation. But, the lack of management, planning, monitoring and leadership created a critical economic environment, either improving investors to enter the Iraqi market or making limitations upon their entry. In addition, Iraq is still controlled by limitations which are far from the modern methods of management; that leads it to be isolated from the other countries. This study will try to find a method to achieve competitive advantage through developing as well as improving the family business organizations which were available before and now disappeared; these organizations have the chance to get its role to build a powered economy in Iraq through following modern management methods that are suitable for open market or free zone by using AMO model (A- Ability, M- Motivation, OOpportunity) to ensure the sustainability.
Dr. ALI HASSON FANDY, SAJA ABDUL JABBAR IBRAHIM. (2019) The Impact of using AMO Model in Achieving Competitive Advantage for Family Business under Critical Economic Environment (Iraq as a Case Study), International Review of Management and Business Research, Volume 8, Issue 4.
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