Abstract
This research analyses the importance of recognizing cultural factors in order to shape CSR
Perceptions of employees to derive higher levels of employee’s engagement. Hofstede’s five cultural dimensions
were explored in Pakistani context through a thorough review of the literature on the relationship between national culture, CSR Perceptions and employee’s engagement, which were then contextually presented in the
form of a hypothesized model. Primary data collection was done by administering questionnaires to 192
employees from technological industry of Pakistan. Partial least squares structural equation modeling (PLSSEM) using latest ADANCO Software was employed to statistically validate the relationship between the
variables. This paper provides conceptual contribution by focusing on the identification of the most significant and relevant cultural dimensions affecting employee’s CSR Perceptions and engagement in the context
of Pakistan and countries with similar cultural context. Findings of this paper indicate that understanding
cultural context of a particular country is crucial for enhancing the perceptions of employees regarding the
CSR initiatives being practiced by the organization. This generates employees who are more engaged and
productive in their work; hence, it turns advantageous for the employer and employee alike. These findings
provide guidelines for the practitioners and managers so that they can capitalize their efforts in a more efficient way by making employees aware of the CSR activities taking forward by them according to the cultural
orientations of workforce and reap the desired benefits out of it.
Farah Ameer, Naveed R. Khan. (2019) National Culture, Employee’s Engagement and Employee’s CSR Perceptions in Technology Based Firms of Pakistan, Journal of Management Sciences, Volume 6, Issue 2.
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