Abstract
Students’ satisfaction is the primary focus for education institutions image brand building. The strength in service delivery quality performance will be essential to project for students’ long-term loyalty. Therefore, the purpose of this study is to investigate the relationship between service delivery quality dimensions on student satisfaction. The variables used in this study is administrative support, career placement and employability, academic staff support, institutional factors and information systems with student satisfaction among undergraduate students from Malaysian private higher education institutions. This empirical study focused with probability stratified random sampling with final sample size of 309 students. In theoretical concentration, this study able to recognize that overall students level of agreement was reasonably high with the service delivery quality dimensions used with Perceived Performance Theory
Dr. GANESH, R, Dr. HASLINDA, A, Dr. SANTHI RAGHAVAN. (2018) Satisfaction Evaluation of Perceived Performance Service Delivery Quality Dimensions in Malaysian Private Higher Education Institutions, International Review of Management and Business Research, Volume 7, Issue 2.
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