Abstract
This research emphasizes, in a clearer and more differentiating way, the motives or the incentives of the use of the Internet Technologies (IT) by the managers of SME. It is to this problem of the use of the IT in
the companies that this communication contributes, via two studies carried out with the managers of the Tunisians SME situated in the regions of big Tunis and Sahel, a quantitative and qualitative study. The
results obtained from a qualitative study show globally that the use of the IT within the SME Tunisian is determined by the entrepreneurial and environmental factors. The obtained results, for the method of the
structural equations, validate the proposed model by highlighting the entrepreneurial and environmental factors.
ILHEM HAMMAMI, MUSTAPHA ZGHAL. (2016) Knowledge, Social Responsibility and Networks in Rural Microenterprises, Factors of Equality and Community Development Case: Procesadora Pecanera S. de R.L. M.I., International Review of Management and Business Research, Volume 5, Issue 1.
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