Abstract
The given study was conducted to explain the influence of cause attribute on consumer purchase intention in beverages sector of Pakistan. Pepsi product of beverage sector helpful for data collected five point liker scale. The questionnaire were personally conducted at Okara for analyze data, statistical package for social sciences (S.P.S.S) version 16 Cronbach’s Alpha test was use for reliability of instrument’s, multiple regression and correlation test were applied to measure size and nature of association among hypothesis and variables. The result of data analysis should positive result congruence between the firm’s product and cause, donation amount proximity donation and the purchase intention.
NAEEM AKHTAR, FAZAL UR REHMAN, MUHAMMAD SHAHID, MUHAMMAD UMAIR, ALI RAZA, MUHAMMAD AKRAM. (2016) Cause Attribute and Consumer’ Purchase Intention: Empirical Evidence from Beverage Sector in Pakistan, International Review of Management and Business Research, Volume 5, Issue 2.
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