Abstract
Purpose of the work is to develop effective assessment method of commercial potential of innovative projects, which will increase the clarity, intelligibility and provide repeatability of the evaluation process during applying for a funding. First was performed the analysis of the principles of financing innovative projects and identified the criteria for assessment of their commercial potential. Next was conducted quantitative research on a group of 150 SME sector dental clinics. Based on the collected data and information was developed the reference model for the evaluation of commercial potential of the research group. This model was subjected to regression analysis in order to identify the key factors of success / failure in the evaluation of commercial potential. All activities were included in the authors method of assessing the commercial potential of innovative projects. Based on conducted research should be stated that multi-criteria analysis and data mining methods can effectively assist selection of criteria and automating assessment of commercial potential of innovative projects. The result of their uses is optimizing the range of requirements addressed to applicants and also transparency, comprehensibility and reproducibility of assessments of applications. The possibility of automating the evaluation process leads to significant savings in time and contribution own labor of experts. The value of this work is the assessment model and assessment method of commercial potential of innovative projects, which can be used in competitions, grants, and other situations, where are many organizations applying for limited funds.
KATARZYNA ROSTEK. (2014) Modeling Commercial Potential of Innovative Projects, International Review of Management and Business Research, Volume 3, Issue 1.
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