Abstract
Contemporary managers are said to succumb to different fads in management instruments. On the other hand, in theory and in practice new, better or worse, instruments are developed every now and then, and a turbulent environment requires managers to adapt to changing conditions. The presented paper focuses on checking to what extent and whether at the same time modern instruments of sales management, such as controlling and risk management in the sales, are realized in small and medium-sized banks. This study is based on literature studies, statistics, analysis of documents and participant observations supported by a questionnaire prepared for this purpose.
IWONA STANIEC, SEBATIAN STYGAR. (2014) Controlling and Risk Management in Sales in the Small and Medium-Sized Bank, International Review of Management and Business Research, Volume 3, Issue 1.
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