Abstract
Social networking is one of the technological tools currently used by most college students, and some companies are beginning to use it to support their business processes. Information technology has developed communication elements needed to break the paradigms of time and space in which human relationship were based, affecting all areas including education. The objective was to analyze the use of social networks in the academic field in students of the Autonomous University of Chihuahua. The study was not experimental, descriptive, transactional and quantitative type. A questionnaire was used as a tool for gathering information, since it integrates the set of questions about the variables that attempt to measure, and besides allows to standardize data collection. The results showed that there is a great opportunity to manage the social networks with academic focus, and thus generate benefits for the learning process. Some research shows that if they are properly used they can bring great benefits such as: acquisition of computing skills, access to repositories of information, and development of social capital.
LAURA CRISTINA PIÑÓN-HOWLET, ALMA LILIA SAPIÉN-AGUILAR, MARÍA DEL CARMEN GUTIÉRREZ-DIEZ (correspondence author), MARIO CARRERA-RAMOS. (2016) Social Networks in University Students: Academic Use and Learning Scenarios, International Review of Management and Business Research, Volume 5, Issue 3.
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