Abstract
The main objective of the study was to find out customer satisfaction from the services quality of general services of Saudi Airlines and to highlight the major areas of improvement to the Saudi Airlines Authority. A Structured close ended questionnaire was developed and distributed among the users of Saudi Airlines to collect the data for results. The researchers used 'Five point Likert scale' to measure the satisfaction level. Six areas of general services representing general services of Airlines measured the satisfaction of users from general services. Data were collected from 400 users of Saudi Airlines Services including Saudi National and Non-Saudi Nationals. Users of Saudi Airlines in general are not satisfied with its' general services. The results are statistically significant. It is high time for the management of the Saudi Airlines to focus on customer satisfaction, for all the six variables under study in this research, satisfaction is low and need improvement to gain customer satisfaction
ZAID AHMAD ANSARI. (2014) An Analysis of the Customer Satisfaction from the Service Quality of General Services of Saudi Airlines, International Review of Management and Business Research, Volume 3, Issue 3.
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