Abstract
Agro-food industry has great relevance in Italy. However few studies have analyzed factors affecting global competitiveness of small and medium agro-food firms. At the aim to fill this literature gap we investigate factors supporting the Made in Italy in the world. The paper presents a qualitative analysis realized through some semi-structured questionnaire and a case study. We evidenced that innovation and internationalization affect competitiveness of Italian agro-food firms in the world. This paper offers a new perspective on agro-food firms’ strategies to compete globally
ROSA CAIAZZA, TIZIANA VOLPE. (2014) Agro-Food Firms’ Competitiveness: Made in Italy in the World, International Review of Management and Business Research, Volume 3, Issue 3.
-
Views
466 -
Downloads
50
Article Details
Volume
Issue
Type
Language
