Abstract
The study investigates the influence of Saudi Arabian consumers perceived risk in online shopping on the process of e-commerce adoption. The Technology Acceptance Model (TAM) (Davis, 1989), is taken as a reference framework for this study to predict attitudes towards internet shopping and online purchase intentions in an early stage market. Six types of perceived risk dimensions were investigated including; financial, social, performance, time, psychological, and privacy risks. Data were obtained from 320 Saudi Arabian internet users. Results in general suggest that consumers perceived risk has a strong negative effect on consumers attitude and intention to shop in the internet. Consumers perceived privacy and psychological risks as the most significant risk factors affecting internet shopping, followed closely by performance and financial risks.
MOUDI ALMOUSA. (2014) The Influence of Risk Perception in Online Purchasing Behavior: Examination of an Early-Stage Online Market, International Review of Management and Business Research, Volume 3, Issue 2.
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