Abstract
This research studies the customer shopping behavior and specifically effective tactics in causing customer loyalty. It also examines the customer satisfaction which is one of the influential factors on the customer shopping behavior. The statistical population is the customers of one of the Refah chain store in January 2013 in Isfahan city. The questionnaire tool has been utilized for collecting data in this research. The hypotheses have been testified by means of SPSS software program. The final result proved that the customer satisfaction is mostly correlated with customer loyalty and the product technical quality. Its operational value is mostly correlated with customer satisfaction. All the hypotheses about the effect of independent variables on dependent ones have been verified.
SEYED FATHOLLAH AMIRI AGHDAIE, FARHAD KHATAMI . (2013) A Study of the Customer Shopping Behavior and Effective Factors on Building up Customer Loyalty, International Review of Management and Business Research, Volume 2, Issue 4.
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