Abstract
The discovery of interrelationship among intellectual Property Rights (IPRs), Nation Branding (NB) and Economic Development (ED) is a recent phenomenon which highlights non-material aspects of a country as a consistent source of economic development. The importance of human and intellectual capital and increasing shares of services in global market are becoming emerging phenomena worldwide. This paper highlights the interrelationship among IPRs, NB and ED to reveal the role of the non-material and nonconventional dimensions such IPRs and NB in Economic development. Brand’ is a useful summary of the intangible competitive assets of a country: its vision, its genius, its distinctive character, its people, and its promise to the marketplace. These are the factors which, when aligned around a clear strategy, give it sustainable competitive advantage. Finding of the study suggests that there may be various reasons of ineffective relationship between intangible assets of poorer countries and economic growth of the country, but brand theory suggests that lacking a powerful strategy for deploying a productive and harmonized way is the major reason
AFTAB ALAM, SHAFI ULLAH, MANZOOR AHMED , KAMISAN GAADAR. (2013) Nation Branding, Intellectual Property Rights and Economic Development Nexus: A Prescriptive Approach, International Review of Management and Business Research, Volume 2, Issue 4.
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