Abstract
In today’s business world with rapid change and global expansion, the trends are also changing. Companies are shifting from product centered approach to customer oriented approach. Therefore the priorities are also changing and the companies are trying to satisfy their customers to deliver what they want in terms of values. Thus, to meet customer’s need and expectation and to get competitive advantage, a need to change in existent process arises. Companies need to identify the tasks that are unnecessary, causing delay and inefficiency, identification of areas and jobs that can be reengineered with the help of developed and up to date technology. Thus, BPR provides roadmap to achieve organizational goals that results in profit optimization and productivity enhancement
MUHAMMAD NAUMAN HABIB. (2013) Understanding Critical Success and Failure Factors of Business Process Reengineering, International Review of Management and Business Research, Volume 2, Issue 1.
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