Abstract
In the past few decades, some remarkable developments in the fields of information technology, transportation and communication have led to the development of closer contacts between people all around the world. As a result of these developments and increased global integration, the world has started experiencing the effects of globalization more intensely than ever. The present study considers how, in response to globalization, respondents (from the three big cities, namely Lahore, Multan, and Rawalpindi, of province Punjab, Pakistan) with different socio-demographic profiles experience a varying degree of changes in their overall life patterns. The results show that individuals who are more educated and belong to the higher income group experience more prominent changes in their overall life patterns. The effect of globalization on the overall life of patterns of females and youngsters was, however, not found to be significant.
Atif Khan Jadoon, Syeda Azra Batool, Ambreen Sarwar. (2018) Has Globalization Changed Lifestyles? A Case Study Of Punjab, Pakistan, International Journal of Management Research and Emerging Sciences, Volume 8, Issue 1.
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