Abstract
Pakistan IS predominately and agricultural country Its development is largely dependent on the development of agricultural sector Presently there exists a big gap between the average yield of various crops obtained In the country and their potential yield which can only be minimized With the application of science and technology by farmers The extension services have critical role to play for which they use a variety of extension teaching methods/media Television IS one of such media which IS being used for the education of farmers 'Haryali and 'Kisan Time' are two important regular agricultural telecasts of Pakistan television (PTV) The present paper reports the perceptions of the farmers about these agricultural telecasts The data show that majority of the respondents did not watch these telecasts Among the Viewers, most of the respondents watched 'Haryali regularly However, regular viewers of 'Kisan Time' were negligible In number Most of the respondents regarded the telecasts Interesting and Informative Relatively less number of respondents perceived the contents of the telecasts useful, practicable and timely Most of the respondents perceived the presentation style of the telecasts as highly Impressive 'Kisan Time' appeared to be better than Haryali' in this regard Key words: Agricultural telecasts, 'Haryall' 'Klsan Time', TeleVISion
