Nothing seems more important in agricultural development than the dissemination of latest agricultural technologies among the farmers. Agricultural extension organizations are entrusted with this primary task for which they use a variety of extension teaching methods/media. Television is one of the media being used for this purpose both by public and private sectors The present paper aims to assess the role of television In agricultural technology transfer. The data show that majority of the respondents was unaware of the regular agricultural telecasts Only 5.60% respondents were found to be regular viewers and they preferred watching agricultural telecasts over other assignments. Feedback link between farmers and TV authorities appeared to be totally missing. Majority of the respondents watched agricultural telecasts rarely. a reason able number was occasional Viewers, and only a fraction of the respondents was regular viewers A vast majority got only up to 25% agricultural information through agricultural telecasts, 128% got 25-50% information while those who got more than 50% information were negligible in number Key words: Agricultural technology transfer, television
