Abstract
Ideologies required some primary sources for transmission of its thought as such capitalism for its promotion use some means, in which 'Right of Speech' hold fundamental nature. In contemporary world 'means of communication' are considered symbol of freedom of speech, whereas the basic characteristic of Means of communication is "distance". In absence of distance the 'existence' of means of communication is impossible. Enhancement of nearness is considered death of means of communication. On the contrary, creation of 'distance' and 'remoteness' is deemed life for means of communication as such the cause of stability of means of communication may be either the end of 'nearness' among society. The rapid progress of capitalism requires rapid trend of individualism and demolition of traditional family system. (The demolition of traditional family system is directly proportional to individualism.) In perspective of consumption , if it is an analysed we will easily understand the fact that when family is united, the use of appliances is also single and in case of 'division' of family the use of domestic articles also enhance. In light of these fact the coordination of all these things and the study of consequent society become incumbent therefore, in this article an effort has been made to understand this co-ordination.

M. Kashif . (2016 ) مغربی فلسفہ حقوق انسانی زندگی کی آزادی اظہار رائے کا سرمایہ دارانہ معاشرت کے اثرات کا جائزہ , Al Tafseer, Volume 27-28, Issue 2.
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