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Theory of management has a set of assumptions about human atitudes and behaviors, managerial actions consistente with these assumptions and expectations about employees mental models if these actions are implemented. Human relations models are nowadays adopted to analyse the reality of organizations. Organizational strategy, in the field of organizational studies, refers to an intentional activity, specifically situated in a given labor context. Its validity is reached by interaction between social organizational actors and their shared believes and social perceptions. Little attention is given to embrace psychological and sociological approaches to investigate organizational strategy. The psychological contributions applied to organizational studies relate to the understanding of the forms of human interaction at work and their relational dynamics. The effects of organizational structure on the norms of conduct, social practices and the establishment of rules, visible or invisible, are also studied. This paper aims to discuss ways to interpret strategy, based on the identification of collective beliefs and perceptions socially shared by individuals and groups. We discuss the use of concepts arise from psychology and sociology needed to strategy investigation, considering the organization as social and collective entities. We conclude that strategy must be investigated based on the adoption of socio/interactionist interventions native of social psychology and collective social cognition.
FRANCISCO ANTONIO COELHO JUNIOR, CRISTIANE FAIAD, RODRIGO REZENDE FERREIRA, GUILHERME LIMA MOURA. (2016) Group Cognition as a Foundation for Organizational Strategy: Psychological, Social and Collectives Representations Shared in Perspective, International Review of Management and Business Research, Volume 5, Issue 3.
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