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As most of the research in media representation and beauty ideal suggest that the current beauty ideal and cosmetic industry became a source of oppression for women, Hope in a jar is definitely a g ... Read More

The role of media on our decision making and life style is enormous. Mass communication has great impact in the progression of a country. No one can deny the fact that women are fundamental element ... Read More

The article identifies and describes the coverage pattern of first 100 days of Pakistan Tehreek Insaf (PTI) government performance in the light of agenda setting and framing theories in two leading ... Read More

Social media brought revolutionary changes in human communication behaviour. Social media has turned information seeking into a two-way process. The users can not only get information through socia ... Read More

This study aims at investigating superimposition of metanarrative by counter narratives in the political tweets of Maryam Nawaz. The data was confined to the tweets of Maryam Nawaz over the period ... Read More

This article aims to analyze the political economy of Harry Potter and its global implications by examining how Harry Potter is used by corporations as a means of exploitation. Key points include t ... Read More