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Movies projecting future deliver a carefully engineered vision of our lives in the times to come. Life in future is built on the basis of advancements in technology. Whatever is portrayed in these ... Read More
Facebook has become popular tool amongst women entrepreneurs in Pakistan and is a good source to earn their livelihood, while staying at home. This study was aimed to enlighten the role of potentia ... Read More
Located in the Uses and Gratification Theory, through survey method this study aimed to explore the pattern of reading and usage of online news media among undergraduate students in the two univers ... Read More
This study aims to investigate how the superior-subordinate communication mediates policy formulation and employees' dedication in work engagement among the serving bureaucracy in Punjab (province ... Read More
This study is about the agenda building role of television in Pakistan, in the state and private news bulletins, and treatment of Science & Technology news for creating public awareness. The study ... Read More
Social media has become part and parcel of today’s youth life and it has altogether changed the ways people interact with each other. There is ample evidence in research suggesting impact of social ... Read More
The study aims to compare directions of coverage given to the religious outrage of Islamist political party Tehreek-e-Labaik (TLP) of Pakistan in the international leading newspapers i.e. The Guard ... Read More
Internet has become one of the key drivers of social evolution. It has also provided an array of help forming certain kinds of negative behaviors against deviant groups through hate material. South ... Read More
Smartphone is mostly used medium today in all age groups. Current study contributes by analyzing the research methodology in context of smartphone usage studies. The population of the study is the ... Read More
The present study aims to examine the relationship of high performance work practices (training, empowerment and rewards) with employee performance in their media organization in the context ofCOVI ... Read More
Investigative journalism is an important part of journalism practices as it unveils the matters that are deliberately hidden from society. This study aims to examine how journalists perceive the fa ... Read More
Present study aims to explore the opinion of people regarding terrorism and what strategies they suggested to counter. This study also aimed to find out that whether national image is associated wi ... Read More
This article focuses on examining the extent to which journalistic standards, a genera of the applied media ethics, have been followed in leading Pakistani English and Urdu newspapers by observing ... Read More
This study proposes a model and validates it with the help of uses and gratifications theory, displacement theory and the individual differences theory. The tenets of the proposed model are: the as ... Read More
Political humor is a recurring element in print media and other genres, touching various areas of Nigerian political discourse. In this study, the political humor deployed in responding to some pro ... Read More
This study attempts to explore different kinds of jokes that are cracked in the leading infotainment programs of Pakistani news channels. Benign Violation Theory provides conceptual roots for the s ... Read More
This study aims to identify the cases and nature of violence perpetrated against women to communicate information to the international community for creating a supportive environment and mobilizing ... Read More
Present study aims to study the factors affecting creativity in the advertisements in Pakistan. KEYS encouragement of creativity, autonomy or freedom, resources, pressures, and organizational imped ... Read More
Pakistan is considered a highly vulnerable country because of the disastrous effects of climate change. Billion Tree Tsunami campaign by Pakistan Tehreek-e-Insaf (PTI) government in Khyber Pakhtunk ... Read More
Organizations worldwide have realized the need to migrate online if they are to succeed and stay in business. This growing dimension of organizations migrating and doing business online continues t ... Read More
The present study is an attempt to explore and compare the patterns and frequencies of usage of logical connectors in Pakistani and British English newspapers. Logical connectors are important tool ... Read More