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The shift towards technological era has caused services to adopt technology to increase customer satisfaction. Although much work has been done on offline brand dimension of newspapers and its effect ... Read More
Concept of celebrity endorsement evolved in last few decades and it has strengthened its roots. Companies spend millions of dollar on celebrity endorsement. Marketers are trying to identify the impa ... Read More
This exploratory study set out to understand the true value of Corporate Social Responsibility (CSR) in the banking sector. Businesses, including banks, actively participate in CSR but the question o ... Read More
The banking sector employees are usually exposed to potential job burnout which impacts their employee performance. This study examined the impact of structural empowerment on organizational citizen ... Read More
: This study examines the impact of sectoral foreign direct investment on industrial economic growth of Pakistan, by means of Cobb-Douglas production function. Three sectors were used namely manufac ... Read More
: This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A self-administered questionnaire through mall intercept method was used for surv ... Read More
The study uses overall index of globalization developed by \cite{dreher2006does} in which all three types of integration were utilized such as political, economic and social integration. The data of t ... Read More
Of the major shortcomings exposed during the 2008 global financial crisis, there are two aspects that have attracted much interest among academics: the under-appreciation of the complexity of new op ... Read More