آئی ایس ایس این نمبر
تازہ ترین جلد
The research aims to examine the causes behind the rising popularity of Turkish TV dramas in Pakistan as well as looking at the influence of age and gender on the viewing patterns. The survey based ... Read More
The primary purpose of this research is to identify whether Pakistani youth are aware of the concept of popular culture and how conversant they are with the latest entertainment trends. Through a qu ... Read More
Though government departments rely heavily on different techniques for Public Relations (PR), the fundamental questions related to the effectiveness of social media as a PR tool remains unanswered. ... Read More
Current study “Sensationalizing the News Events by Pakistani Media” investigates the trend of sensationalising news reporting through content analysis as tool of inquiry. The study encompasses both ... Read More
This paper discusses the proliferation of digital media in developing countries like India whilst dissecting the phenomenon with the tools under political economy. To unravel the various layers of t ... Read More