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Previous studies on consumer expenditures on media especially focus on the relationship between consumer expenditures on media and Gross National Income (GNI) based on the Principle of Relative Con ... Read More
The emergence, popularity and ubiquity of the social media have created enormous potential and impact in many spheres of life in Nigeria. This has been amply demonstrated in all the stages of the 20 ... Read More
The Information and Communication Technologies (ICTs) have drastically transformed the contemporary societies. Social Networking Services (SNS) have overcome time and space distance and increased o ... Read More
This research aims at integrating the concept of individualism with the electronic media to explain the condition of media ethics with reference to the freedom of expression; which is the expression ... Read More
The aim of this study is to analyze the international pages of three most widely read English dailies of Pakistan i.e. the Dawn, The News and the Nation after 9/11. In this paper, the focus has been ... Read More
Brand image is as important for a nation or country as it is for products and companies. Social Media has enabled the citizens to play a significant role in branding of countries and promote their p ... Read More
Hinging principally on secondary data and opinions, this paper attempts to show how forces external to the media (notably culture, religion, the law, education and the like) influence the media, ou ... Read More
The aim of the present study is to elaborate the ideas and concepts that motivate young voters to participate in elections through online campaigns. The paper is divided into three parts. The first p ... Read More
The purpose of this research is to find out the percentage of extensive presence of news content taken from foreign news wires in English dailies of Pakistan. The study has been conducted by analyz ... Read More
The race riots of 2001 in some British cities remarked a considerable lack of inter-ethnic harmony. The violence that plagued cities like Bradford, Oldham and Burnley was officially read as symptom ... Read More