Abstract
The existing conditions of PR field in Pakistan are analyzed in this
qualitative study by investigating the consumption of four PR models
(press agentry, public information, two-way asymmetrical and two-way
symmetrical) proposed by Grunig and Hunt (1984). Twenty public
relations practitioners heading PR departments in various public and
private sector organizations were purposely online-interviewed by the
researcher. The participants of this qualitative study are particularly
chosen from organizations working in education, telecommunication,
health, tourism, rehabilitation & reconstruction, hoteling, national
security and development fields. The results of this study signified the
consumption of all the four models by the Pakistani PR practitioners
with varying tendencies. This study concluded that the employment of
one-way models (press agentry and public information) is dominant
among Pakistani PR practitioners as compared to two-way models
(two-way asymmetrical and two-way symmetrical).
Mudassir Mukhtar, Noshina Saleem, Sajid Manzoor. (2018) Public relations behavior of public and private sector organizations in Pakistan: An exploration of Grunig and Hunt’s models, The Dialogue, Volume 13, Issue 4.
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