Abstract
The existing conditions of PR field in Pakistan are analyzed in this qualitative study by investigating the consumption of four PR models (press agentry, public information, two-way asymmetrical and two-way symmetrical) proposed by Grunig and Hunt (1984). Twenty public relations practitioners heading PR departments in various public and private sector organizations were purposely online-interviewed by the researcher. The participants of this qualitative study are particularly chosen from organizations working in education, telecommunication, health, tourism, rehabilitation & reconstruction, hoteling, national security and development fields. The results of this study signified the consumption of all the four models by the Pakistani PR practitioners with varying tendencies. This study concluded that the employment of one-way models (press agentry and public information) is dominant among Pakistani PR practitioners as compared to two-way models (two-way asymmetrical and two-way symmetrical).

Mudassir Mukhtar, Noshina Saleem, Sajid Manzoor. (2018) Public relations behavior of public and private sector organizations in Pakistan: An exploration of Grunig and Hunt’s models, The Dialogue, Volume 13, Issue 4.
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