Abstract
The aim of this study is to examine the impact Carroll CSR’s Pyramid on the firm’s financial performance
of the top companies listed on Pakistan’s stock exchange. The financial performance is proxied by earning
per share (EPS), however, the Carroll CSR’s Pyramid is undertaken as; economic, philanthropical, legal
and ethical environment of the firm. Panel data analysis of top 25 firms listed on Pakistan Stock Exchange
during 2011 to 2015 is carried to determine the impact of Carroll CSR Pyramid on firm financial
performance. The study found that the economic and philanthropic dimensions are statistically significant
impact on the firm’s financial performance. However, the legal and ethical dimensions were found
statistically significant only with the help of a fixed-effects model. This study concluded that engagement in
CSR activities is valuable; however, it is also not necessary that every dimension of the CSR generate the
same corporate benefits in developing countries. The sequences of the layers of CSR pyramid were also
revisited to attest the notion that the concept of CSR differs geographically from place to place and even
time to time.
MAQSOOD HAYAT, SHEHZAD KHAN, ASIF IQBAL. (2020) Impact of Carroll CSR’s Pyramid on Firm’s Financial Performance in Pakistan as a Developing Country, International Review of Management and Business Research, Volume 9, Issue 2.
-
Views
455 -
Downloads
48
Article Details
Volume
Issue
Type
Language
