Abstract
Stigma is almost overlooked in the understanding entrepreneurial venture of disadvantaged individuals to
create a venture. However numerous studies associated disadvantage as a foundation to initiate a venture.
We study a new sample as a disadvantaged group who has been pushed to live at the margin of society on
account of their non-binary gender identity. Based on an inductive study of fifteen trans-entrepreneurs, our
model indicates stigma as a source of entrepreneurial motivation. It activates a sense of resilience either to
gain respect and economic need (personal benefit) or to change the perception of society around stigma
(prosocial) which enables them to thrive by creating a venture. The findings of this study open new
horizons for further theoretical development and empirical research. This study also presents a self-help
mechanism to disadvantaged individuals that enable them to overcome stigma.
RABIA NASEER, SHAHID JAN KAKAKHEL, FAYAZ ALI SHAH. (2020) Disadvantaged Individuals: Stigma as a Source of Entrepreneurial Motivation to Thrive, International Review of Management and Business Research, Volume 9, Issue 3.
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