Abstract
This is very much difficult to deny the increasing role of technology in
expressing one’s views, opinions and ideological convictions. Social media
has the power to affect the political, economic and social choices of the
people. The objective of this study is to assess the impact of social media in
the mobilization of Pashtun community. In this connection, we study the role
of social media in the formation of Pashtun Tahafuz Movement (PTM). We
collect primary data through random sampling. The findings of our study
indicate that social media proved highly instrumental in the mobilization of
people to attend Pashtun Tahafuz Movement (PTM). We also find that
combination of factors including history of deprivation, the discriminatory
behavior of the state institutions, humiliation at check posts and demands for
the recovery of missing persons lead to the formation of PTM. We conclude
the presence of theseother factors as necessary but not the sufficient condition
for the mobilization of people. Social media provide the sufficient condition to
motivate and activate the masses to attend these gatherings.
Muhammad Shahid, Bakht Zaman. (2020) Social Media and Mobilization of Pashtun Community in Pakistan: A Case Study of Pashtun Tahafuz Movement, Putaj Humanities And Social Science, Volume-27, Issue-1.
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