Abstract
This research demonstrates a significant method for measuring
tourist behavior in terms of social media use for rural mountain
region tourism. The study is qualitative and enables the
discovery of the main thematic issues related to the travel
process of tourists when using social media for rural mountain
region tourism. The study finds four types of themes: (1) social
media use in the planning stage of the trip, (2) social media use
before the trip, (3) social media use during the trip, and (4)
social media use after the trip.
Talib Hussain, Benqian Li. (2018) Qualitative Research Method to Identify the Usage of Social Media for Tourism Process: Examining a Rural Mountain Region in Pakistan, Putaj Humanities And Social Science, Volume-25, Issue-2.
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