Abstract
This research is conducted with the objective to identify the determinants of customers’ purchase intention for pirated music in Pakistan. The research
contains Fair Price, Perceived Harm and Ethics as the independent variables to analyze the impact on Purchase Intention, which is a dependent variable. The sample
size of this study is 350 respondents (including Graduate Students and lay men) who
regularly buy pirated music CDs/DVDs in Karachi. Likert scale technique is used in
this study. Data has been analyzed through the reliability statistical technique, factor
analysis and linear regression analysis. The result indicates that Fair Price and Perceived Harm shows the significant impact on Behavioral Intention while Ethics shows
insignificant impact on Behavioral intention.
Muhammad Faizan Asif. (2013) Determinants of Consumer’s Behavioural Intention for Pirated Music in Pakistan, Journal of Education & Social Sciences, Volume 1, Issue 2.
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