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Abstract
The purpose of this research was to study the integration model of trust, satisfaction and other factors corresponding to TAM which had effected toward the intention to reuse internet business transaction. Four hundred questionnaires were disseminated through Facebook to social media users and complete data from 297 respondents who had experienced on internet business transactions were analyzed through PLSgraph and Two-stage Least Square (2SLS) techniques. The findings revealed that satisfaction had reciprocal effect with trust and had high effect toward the intention to reuse internet business transaction. However, even trust and PEOU had no direct effect toward intention to reuse internet business transaction, integration of TAM, ECT and trust could be used to answer the research questions under this context.

Keywords

MONTREE PIRIYAKUL, RAPEPAN PIRIYAKUL, ORTAI CHUACHAREON, MANUS BOONYOUNG, PRATARNPORN PIRIYAKUL, INTAKA PIRIYAKUL. (2015) Effects of Trust, Satisfaction and Factors Corresponding to TAM on Intention to Reuse Internet Business Transaction, , Volume 4, Issue 3.
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International Review of Management and Business Research
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Volume 4
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