Abstract
The widespread in the use of the Internet as a commercial tool has led firms to seek in conducting business marketing innovatively via computer-mediated environment. The more businesses carried out online, customers will have a wider choice in the search for goods and services through online search. The E - commerce is currently growing rapidly around the world. This development has boosted the economy towards a more positive note and capable of generating a more favorable income. In Malaysia, the development of Information and Communication Technology (ICT), especially the Internet has enabled people in Malaysia to use the e- commerce in business and daily activities. The E-commerce applications cover a broad field and not limited to business alone. In fact, it also can provide many advantages to the ecommerce consumers in dealing with daily work that requires financial transactions. This article discusses the use of e- commerce application that is seen from the aspect of developments that take place, especially in Malaysia. In addition, it also discusses the implementation and the challenges that have to be undergone in order to ensure that the e- commerce can be used optimally in the course of daily work
CHE MOHD ZULKIFLI CHE OMAR, ANAS, T.. (2014) E-commerce in Malaysia: Development, Implementation and Challenges, International Review of Management and Business Research, Volume 3, Issue 1.
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