To have an ideal mix of debt and equity in a balance sheet of an entity is till to date a very complicated issue for managers as there is no such rule to predict an optimal capital structure. An in-de ... Read More

The socio-economic development of Sargodha city of Pakistan has positive effects on the purchase behavior of citizen of the city. The induction of different brands in this city creates an opportunity ... Read More

The purpose of this study is to examine brand loyalty in Pakistan. This is in relation to investigating the relationship between brand attachment, surprise, customer brand engagement and customer sati ... Read More

This study explores the HR initiatives and managerial factors that contributed towards making Avari Hotel a learning organization and ensuring its continuous success and rapid expansion in the Interna ... Read More

A highly effective Dean plays a marvelous role in the success of creating Quality oriented culture as a Professional Leader, Strategic Thinker, Effective Manager of the Faculty, staff and Students and ... Read More

As Asian footwear export progresses and major regional export players skimming economic benefits, it is ever more important for the policy makers and business practitioners to understand major factors ... Read More

This study has investigated the empirical relationship between FDI and environmental degradation in Pakistan and 43 years of data is used in the study started from 1972 to 2014. Empirical tests show t ... Read More

How often do we see businesses of modern world really following the principles of stakeholder theory in true letter and spirit, safeguarding the interests of large number of stakeholders not just thei ... Read More

The debate of Globalization and Regionalization is becoming extensive and significant and in response to these observations, various standpoints, in favor or against, are also emerging and have f ... Read More


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