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Negation is a linguistically and psychologically complex phenomenon. Negation is considered as the stylistic feature for foregrounding purposes. Language is not natural but consists of many ideologica ... Read More

ESL learners play a vital role in the process of language teaching and learning at every level. The present study illustrates the effectiveness of Task Based Language Teaching (TBLT) on developing sec ... Read More

Punjabi is the 11th most widely spoken language of the world. Its rich historical, cultural and literary background can be traced back in ancient oral and written literature of great Muslim Sufia e Ka ... Read More

Stemming and lemmatization are preprocessing steps in the NLP for language modeling and information retrieval system. Searching, information retrieving and other text analysis problems of Sindhi text ... Read More

The present study investigates the Punjabi infixes which inflect the nouns for gender, number and case marking. The patterns of genders are formed by three infixes (-əɽ̃-, -ɑɽ̃-, -ij-), those of numbe ... Read More

USA has maintained physical presence in Asia-Pacific region since the end of World War - II by basing in areas like Japan, South Korea, Taiwan, Philippine to name a few, which has generally provided s ... Read More

Service failure can occur despite the best efforts of the company; it is a moment of truth for the company to handle the situation for retaining customers. The purpose of this study is to measure the ... Read More

The study aims to investigate the role of transformational leadership style in knowledge management and achieving goals of organizational resilience together with organizational innovation. Based on h ... Read More

The trend of online shopping has proliferated over the years. Although online shopping can be very convenient but there are some potential problems that require reasonable attention in order to increa ... Read More

Early marriages in Islamic Republic of Pakistan are gradually being replaced by marriages in comparatively later stages of life. This trend of marrying late in life can have both positive and negative ... Read More

This study examines degree of job satisfaction of the faculty and staff members working in the public and private Higher Education Institutions (HEIs) of Karachi, specifically with the workplace desig ... Read More