Abstract
Restaurant ambience assumes a significant job in setting up an eatery picture, and to
pull in clients to eat. The reason for this examination is to inspect the connection
between restaurant ambience and consumer satisfaction in the Food Street
Restaurants which are becoming very popular in the upcoming restaurant market.
Such restaurants are selected because of their popularity among local and regional
people, but the investigation is missing about these renowned places. This
examination tries to figure out which restaurant ambience components exceptionally
impact dinners' satisfaction. The components of exterior design, spatial layout, color,
and light were estimated. Quantitative information is gathered from 497 dinners.
Simple Linear Regression and Pearson Correlation test are applied. It is discovered
that dinners are satisfied in present color, exterior design and light but spatial layout
needs to be analyzed, specifically for alteration. Progressively discoveries and
suggestions are likewise examined and discussed.
Dr. Sadia Farooq. (2019) Impact of Ambience on Dinners’ Satisfaction in Food Street Restaurants: A Widening Horizon in the World, Orient Research Journal of Social Sciences, Volume 4, Issue 2.
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