Abstract
Pakistani media has passed through huge changes and significant growth since
2002. The increased number of private channels ultimately changed the user
media consumption habits. The establishment of the new multiple media
environment and its influence to reform the patterns of news media consumption
have in turn affects the motivation level of students. The researcher's approach
has combined uses and gratification and Rubin is (1984) motivational
measurements for multiple news media consumption for learning and motivation
from news media channels. Using simple random (probability) sampling with
digital dialing, the researcher successfully completed the survey with 143
students in total from Islamabad different universities. The study result shows
that education level influences the media consumption of the students’. Higher
level of education is significantly associated with learning motivation for news
media consumption.
Ayesha Qamar. (2017) Student’s Motivation for News Media Consumption: A New Learning Approach, Putaj Humanities And Social Science, Volume-24, Issue-2.
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