Abstract
In the context of declining enrollments at Government Elementary Schools in Punjab, this study was conducted to identify the determinants of school selection preferred by the parents at the time of school selection. This study mainly focused on the school-parents communication as a determinant. A quantitative research design was adopted to collect the data. A self-developed questionnaire assisted to collect data involving 291 parents, who have enrolled their kids in the private schools. It was found that parents mostly attach importance to the following determinants: quality of teaching, school learning environment, school-parent communication and students’ achievement. It was further established that parents with urban backgrounds paid significant attention to school-parent communication than the parents from rural areas. Moreover, parents with higher educational qualifications and greater monthly incomes also considered school-parent communication more important than the parents of lower educational qualifications and low monthly incomes. Interestingly, children from urban areas with more educated parents and higher SES are generally enrolled in private schools. Some recommendations also put forward to improve the enrollments in government schools specifically by focusing on school-parent communication. So that the parents of these groups may consider government schools as first choice for their children’s education.

Syed Nasir Hussain, Asia Zulfqar, Abdul Hameed. (2018) School-Parents Communication as Determinant of School Selection in Context of Declining Enrollments in Government Elementary Schools, Journal of Elementary Education, Volume-28, Issue-1.
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