Abstract
The main purpose of conducting this exploratory qualitative research was to determine the nature of drive theory among business students, where drive is a motivation for some behavior based on a biological need. The target population of our study was the universitylevel business students. We used the existing literature on drive theory for the development of interview protocol. After the finalization of the interview protocol, six semi-structured interviews were conducted with the business students enrolled in different programs with different fields of specialization. The data were analyzed using ATLAS.ti version 8. We found that business-related motivation was created by six drivers including aggressiveness, acquisition, achievement, social recognition, personal goals and desire for power
Laraib Tareen, Fowzia Noor Mengal, Nadeem-Uz-Zaman, Manzoor Ali Brohi, Hadi Hassan Khan. (2021) Business Motives among Students: A Qualitative Appraisal of Drive Theory, Jinnah Business Review, Volume 9, Issue 2.
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