Abstract
Facebook is the most trendy social network to date whose popularity is rising swiftly nowadays in our society. The overall purpose of this research is to evaluate the determinants of Facebook Usage at the work place and its impact on the job performance of the employees. A sample of 250 employees was drawn from Call Centers in Rawalpindi and Islamabad with the purposive sampling technique. Data were analyzed through Pearson correlation, regression analysis and A. F. Hayes macros to measure the results. The findings suggest that Socializing through Facebook is positively associated with job performance while information sharing and self status seeking are not directly associated with job performance. Moreover, a positive association exists between Facebook usage and employees job performance which is shown to mediate the relationship between socializing, information sharing and self status seeking through Facebook and job performance of the employees.
Ramsha Zakariya. (2017) Determinants of Facebook Usage in Organizations and its Impact on Job Performance, Jinnah Business Review, Volume 5, Issue 2.
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