Abstract
This study aimed to explore the relationship between psychological biases and risk perception of investors. It employed primary data that was collected by using a questionnaire. The data was collected from individual investors and persons serving in Islamabad stock exchange, corporate offices, and other institutions. Results indicated that psychological biases like, Familiarity bias, Home bias, Gender and Affect do influence the individual investor's risk perception about financial products
AMNA MUSHTAQ . (2015) ANTECEDENTS OF RISK PERCEPTION OF VARIOUS FINANCIAL INVESTMENT PRODUCTS IN PAKISTAN, Jinnah Business Review, Volume 3, Issue 1.
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