Abstract
This research was aimed to excavate the escalation or attenuation caused in one‟s performance due to the
causes called Organizational Image and Organizational Citizenship Behavior. For actualizing the
aforesaid phenomena, a sample of 225 respondents was selected from Education Industry. The
questionnaires were distributed among different cadres of all universities located near the tribal area and
had a potential gap to conduct such a good research. Most of the participants included lecturers, assistant
professors, associates professors and professors, belonged to different tribes and have different thoughts
towards organizational image and organizational citizenship. The statistical tools of Reliability, Gamma
Measurement, Chi-square, Indexation, Mean average scores (MAS) & Regression Analysis were used to
amalgamate the conclusions at 5% level of significance. The aftermaths accentuated on the legitimacy of
the following phenomena that if an organization provides an employee with the satisfaction in a sense that
the personnel feels privileged in relating himself/herself to the organization then an inclination will be
demonstrated in the performance. Similarly, if the same satisfaction is sustained with nobility by the
organization then the said personnel can happen to be called an employee equipped with Organizational
Citizenship Behavior.
Amna Ali, ObaidUllah. (2018) The Impact of Organizational Image and Organizational Citizenship Behavior on Employee Performance, Journal of Research and Reflections in Education, Volume 12, Issue 1.
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